Your business will benefit in a variety of ways. Here's a short list to wet your appetite.

Unique to email marketing		Benefits to you
Targeted direct communication with people that are interested in your products or services.		By adopting an opt-in approach you are guaranteed that the people you are in regular contact with have requested to receive information from your company. This will increase your return on investment within your sales and marketing division.
Build a customer database that your customers keep up to date.		You can embed forms within the email to enable users to develop and maintain their own profile. This will help you to target your services and products even more.
Constant Feedback.		The more feedback you receive from your customers the more targeted you can become with your products and services.
Use your existing customers to recommend potential customers.		You can easily integrate a forward to a friend facility within the email message. This works like the traditional Word of mouth only in supercharge mode. Users are much more likely to open and read an email that has been sent by a trusted friend or associate.
Potential for rapid expansions.		You can scale upwards very quickly without having to dramatically increase your marketing budget to match. In fact, the larger the database the more economical it becomes. You can send out 10,000 personalised and targeted email messages much cheaper than 10,000 direct mail pieces.
Easy and cheap to test before rolling an offer out to an entire database.		You can continually test in order to discover the most effective offer or design. Users usually respond within 48 hours. You will have most of the information back in order to analyse the results and make the necessary adjustments.

This is only a few high level points and is in no way meant to be the definitive list of all the ongoing and sustainable benefits email marketing can bring to you and your company.

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